{"id":6677,"date":"2021-08-10T16:17:21","date_gmt":"2021-08-10T20:17:21","guid":{"rendered":"https:\/\/durasein.com\/en-hk\/us\/?p=6677"},"modified":"2024-06-27T14:06:37","modified_gmt":"2024-06-27T18:06:37","slug":"sixinch-unique-tubular-iconic","status":"publish","type":"post","link":"https:\/\/durasein.com\/en-hk\/sixinch-unique-tubular-iconic\/","title":{"rendered":"SIXINCH: Unique, Tubular, and Iconic"},"content":{"rendered":"\r\n\r\n\t
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JOSH<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t
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D.LAB<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

SIXINCH seeks to provide more than just furniture<\/a>, you\u2019ve elevated the brand into an experience. Tell us more about that!<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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JOSH<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Life is an experience. If you approach any situation at surface level, you are missing out on the bigger picture. Every day you go through multiple experiences without even thinking. You might say, \u201cthese people are rude, I\u2019m never going back\u201d or \u201cwow this place smells amazing\u201d – every second of life is an experience. Understanding that idology, you must market your brand as an experience. Sure, a Law Office isn\u2019t the same as an Arcade, but the core approach doesn\u2019t change. A law office should offer comfortable chairs, beverages and possibly play calming music because more times than not, the topics discussed are not pleasant. Whereas an arcade is bright, full of excitement and challenging people every second. Understanding the core experience your customer is after and then helping them achieve it is key. We thrive on the psychology of a <\/span>built environment<\/span><\/a>, and we\u2019re bolstering our portfolio to match the needs of the consumer.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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Creativity and innovation have been integral to SIXINCH’s success, what\u2019s something you do personally to keep that energy flowing?<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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JOSH<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Try to not be so serious. Sure, you have to know your numbers, but outside of that, you have to remember that we are all humans, living on this planet, doing what we do. We all have things we enjoy, we all have friends and families, we all want a solid balance and to feel some kind of satisfaction with our daily routine. I\u2019d say the biggest thing is to find that work\/life balance. From a <\/span>leader<\/span><\/a> standpoint, it\u2019s allowing your employees to find theirs and remembering that their balance might not look like yours – and that is ok. It took COVID for me to truly understand that, but it\u2019s something I totally respect now and going forward.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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Where do you think the furniture design industry still has room to grow?<\/strong><\/p>\n

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JOSH<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

I believe the industry is still heavily controlled by giants and thus, smaller, up and coming <\/span>brands<\/span><\/a> get handcuffed. With that said, designers are finding ways to integrate smaller brands into specs, but the issue these smaller brands have is time. The time it takes to sell enough products to cover all of your overhead while continuing to grow and add <\/span>new products<\/span><\/a> to the portfolio is challenging. The Golliaths get 90% of the spec, so the remaining 10% is left for the other brands to battle for specification. Industry growth and evolution will come from the ability for smaller brands to \u201csell enough product\u201d to begin to help mold the industry for years to come.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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SIXINCH\u2019s product line<\/a> offers a great deal of customization opportunities through numerous textiles, finishes<\/a>, and material options. How important is it to you all that designers are able to put their own spin on the pieces they bring into a space?\u00a0<\/strong><\/p>\n

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JOSH<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

It\u2019s wonderful and one of our biggest differentiators in the industry. We pride ourselves on our ability to work with specifiers and create a solution that fits their vision. We work with multiple materials and have a 200,000 sq.ft. <\/span>upholstery<\/span><\/a> facility to help achieve their goals. Whether it\u2019s COM materials on a concave lounge chair, solid surface tops, custom upholstered cushions for a reading nook or waterproof outdoor FlexPlus\u2122 products, our <\/span>sales and customer service team<\/span><\/a> are rock stars when it comes to assisting our customers – It\u2019s who we are and built into the culture at SIXINCH USA.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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A love of shirking the status quo is shared by both Sixinch and Durasein<\/a>, how do you all cultivate that spirit within the team?<\/strong><\/p>\n

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Stop overthinking. Stop considering what \u201cothers might want\u201d and do what makes the most sense for <\/span>the brand<\/span><\/a>. We\u2019ve had to push and ask for forgiveness at times, but sometimes that\u2019s the only option if you put your brand first and other people\u2019s opinions second. Know what your brand stands for, who your brand needs to be, and don\u2019t beat around the bush. You lose spirit when your brand isn\u2019t the brand it\u2019s meant to be.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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Do you play favorites? What\u2019s one design that you find particularly groovy?<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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Ha! Well depending on the application I have different favorites, but overall, I\u2019d say my favorite product in our portfolio is <\/span>Sole<\/span><\/a>. Alongside <\/span>Populous<\/span><\/a>, we created a chair based on a sneaker. I love shoes so this was a really fun project and the end product turned out amazing!<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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As the company\u2019s Brand Director, you\u2019ve spent a great deal of time crafting SIXINCH<\/a>\u2019s presence within the marketplace\u2026 How do you balance a creative team and workplace, while staying true to the brand that\u2019s been built?\u00a0<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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JOSH<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Hire the right people. The brand you experience is the SIXINCH team\u2019s <\/span>collective vision<\/span><\/a>. We work hard on planning and executing, but the overall brand essence comes from the team knowing who we are and what we want to be. We all bring a little something different to the table, but our ability to take all of those ideas and formulate our approach is what makes us great.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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Are there any exciting new projects coming our way? We\u2019d love to plug a piece or two!<\/strong><\/p>\n

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JOSH<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Due to COVID, a lot of people haven\u2019t had the opportunity to see our revamped portfolio. I\u2019d advise them to check out our collection of cafe seatings, plus, the three products we created with Populous – Sole, Tubular and <\/span>Elements<\/span><\/a>. Two mid-scale lounge options and an amazing modular system inspired by the periodic table!<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":6838,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nSIXINCH: Unique, Tubular, and Iconic - Durasein HK en<\/title>\n<meta name=\"description\" content=\"The glue that keeps it all connected, Josh Taylor\u2019s job description is strategic marketing strategies but his influence can be felt all throughout SIXINCH. Whether it\u2019s working with sales, designing furniture, improving operations or assisting a customer\u2026. This brand director takes commitment to a whole new level!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/durasein.com\/en-hk\/sixinch-unique-tubular-iconic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SIXINCH: Unique, Tubular, and Iconic - Durasein HK en\" \/>\n<meta property=\"og:description\" content=\"The glue that keeps it all connected, Josh Taylor\u2019s job description is strategic marketing strategies but his influence can be felt all throughout SIXINCH. Whether it\u2019s working with sales, designing furniture, improving operations or assisting a customer\u2026. 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