{"id":2868,"date":"2020-09-09T04:28:31","date_gmt":"2020-09-09T08:28:31","guid":{"rendered":"https:\/\/www.duraseinusa.com\/?p=2868"},"modified":"2021-08-03T09:03:43","modified_gmt":"2021-08-03T13:03:43","slug":"doing-more-with-mortarr","status":"publish","type":"post","link":"https:\/\/durasein.com\/be\/doing-more-with-mortarr\/","title":{"rendered":"Doing More with Mortarr"},"content":{"rendered":"\r\n\r\n\t<section id=\"block_60a52f53d0054\" class=\"questions-answers\">\r\n\t\t<div class=\"qa-holder\">\r\n\t\t\t\t\t\t\t<div class=\"qa-head\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col qa-head-questions\">D.LAB<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col qa-head-answers\">JEN LEVISEN<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t<div class=\"qa-list\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"qa-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col qa-item-question\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mob-sub-title\">D.LAB<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Give us the elevator pitch for Mortarr, who are you all, and what do you do?<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col qa-item-answer\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mob-sub-title\"><p>JEN LEVISEN<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>We\u2019re a motley crew of marketing, service, and tech-oriented people made nice in Minnesota \u2013 which we lovingly refer to as the middle of everywhere. Our\u00a0<a href=\"https:\/\/www.mortarr.com\/page\/meet-the-creators\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>co-founders<\/u><\/a>\u00a0knew there had to be a more inclusive way to find and showcase the commercial construction and design industry\u2019s beautiful work, and when they couldn\u2019t find it, they created it.\u00a0<a href=\"https:\/\/www.mortarr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Mortarr<\/u><\/a>\u00a0brings commercial project inspiration, products, and pros to a single platform making it easier to be inspired, find commercial-grade products, network with professionals, and get work done. We truly believe incredible spaces start here.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"qa-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col qa-item-question\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mob-sub-title\">D.LAB<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Out of all it\u2019s awesome features, what excites you most about the platform?<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col qa-item-answer\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mob-sub-title\"><p>JEN LEVISEN<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Well first, thank you for that! I\u2019d have to say what excites me most is all of the info behind the inspo. The depth of information you can access within our subscribers\u2019 gorgeous imagery blows my mind, day after day. On one site, and within just a few clicks you can identify products used within a space, download specifications, order samples,\u00a0<a href=\"https:\/\/www.mortarr.com\/durasein\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>message the manufacturer<\/u><\/a>, and identify the professionals responsible for bringing the space to life \u2014 from the architect and designer to the engineer and precast provider, even the photographer who shot the space. Our site tells the full story of a project in a way no other platform is doing right now.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"qa-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col qa-item-question\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mob-sub-title\">D.LAB<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>What makes a company like Durasein the right fit for a platform like Mortarr?<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col qa-item-answer\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mob-sub-title\"><p>JEN LEVISEN<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Well first, have you seen your work? But, and more importantly, you guys just get it. You understand the importance of\u00a0<a href=\"https:\/\/www.mortarr.com\/durasein\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>marketing and branding<\/u><\/a>, and of telling your story on a variety of platforms, in a variety of ways, so that it resonates across generations and sectors. Traditional marketing efforts, relationships because you\u2019ve always had them, the status quo, that stuff doesn\u2019t cut it for you guys \u2014 and that\u2019s Mortarr\u2019s love language.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"qa-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col qa-item-question\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mob-sub-title\">D.LAB<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Mortarr recently forged a partnership with Material Bank, what does this mean for the design community?<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col qa-item-answer\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mob-sub-title\"><p>JEN LEVISEN<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Access and efficiency. From one single site, and within just a few clicks, you can not only gain inspiration and source products but now you can order samples through direct Product Tag links to\u00a0<a href=\"https:\/\/www.materialbank.com\/partner\/durasein\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Material Bank<\/u><\/a>. Our goal is to help the space makers spend less time searching and more time creating.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"qa-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col qa-item-question\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mob-sub-title\">D.LAB<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Inspiration is the backbone of Mortarr\u2019s success, what\u2019s something the team does internally to keep that creativity flowing?<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col qa-item-answer\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mob-sub-title\"><p>JEN LEVISEN<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>I think it\u2019s a constant openness to new ideas, learning, conversation, etc. Always taking in what innovative work others are doing in our respective fields, and sharing it with the team. Our Creative Director,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/cole-thompson-37113813\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Cole Thompson<\/u><\/a>, has done that from day one and has gotten the rest of us doing it too \u2013 whether it be a Super Bowl ad, T-shirt design, TV series, podcast, book, coaster \u2013 you name it. Some of the marketing team\u2019s favorites include Dr. Dre and Jimmy Iovine\u2019s\u00a0<a href=\"https:\/\/www.hbo.com\/the-defiant-ones\" target=\"_blank\" rel=\"noopener noreferrer\"><u>The Defiant Ones<\/u><\/a>, Apple\u2019s\u00a0<a href=\"https:\/\/smugglersite.com\/featured\/apple-the-whole-working-from-home-thing\" target=\"_blank\" rel=\"noopener noreferrer\"><u>The Whole Working from Home Thing<\/u><\/a>\u00a0by Smuggler Director Mark Molloy, Emily Heyward\u2019s\u00a0<a href=\"https:\/\/bookshop.org\/books\/obsessed-building-a-brand-people-love-from-day-one\/9780593084311\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Obsessed<\/u><\/a>, and TWBA\u2019s\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=hKx0IDRNfhQ\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Disrupt Manifesto<\/u><\/a>\u00a0\u2014 that one gives me goosebumps.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"qa-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col qa-item-question\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mob-sub-title\">D.LAB<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Anything new and exciting coming our way?<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col qa-item-answer\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mob-sub-title\"><p>JEN LEVISEN<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Always, but one in particular that I\u2019m incredibly proud of is our partnership with the\u00a0<a href=\"https:\/\/living-future.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>International Living Future Institute<\/u><\/a>. We\u2019ve been working with a team there to add sustainability certification and disclosure fields to multiple aspects of our platform, with a goal of making sourcing sustainable products and materials, and identifying certified professionals a more informed and efficient process. Fingers crossed, but this all should be live on our site by late fall. Stay tuned for more on this one.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Doing More with Mortarr - Durasein BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/durasein.com\/be\/doing-more-with-mortarr\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doing More with Mortarr - 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